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seo audit
Insurance Basics
January
24
2026
January, 24 2026 Arun Kumar

How to Run an SEO Audit

In this guide, I will walk you through exactly how to perform a complete SEO audit, step by step—without drowning in data or overcomplicating the process. This is the same framework that helped me increase organic traffic by 40% for one of my clients in the furniture industry. So, if your goal is to improve […]
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Insurance Basics
January
16
2026
January, 16 2026 Arun Kumar

Everyone Says GEO Isn’t SEO — But I’m Not Convinced

There is a growing conversation spreading across marketing circles: GEO and SEO are not the same things, and traditional optimization won’t be enough in the age of generative AI engines. Industry experts claim SEO is becoming outdated as platforms like Perplexity, ChatGPT, Gemini, and Search Generative Experience (SGE) rewrite how users discover information. But it’s […]
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GEO optimization
Insurance Basics
January
01
2026
January, 1 2026 Arun Kumar

Generative Engine Optimization (GEO): How to Win in AI Search

Searchin in internet has entered a new phase. For years, visibility meant ranking higher than competitors on search engine results pages. Today, users increasingly interact with AI systems that generate answers directly—often without displaying traditional search results at all. This shift has fundamentally changed how information is discovered, consumed, and trusted. AI-powered search tools analyze […]
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good vs bad bots
Insurance Basics
January
01
2026
January, 1 2026 Arun Kumar

Everything You Need to Know About Bot Traffic and How to Stop It

Bot traffic has quietly become one of the biggest challenges for website owners, marketers, and businesses operating online. Whether you run a small blog, an eCommerce store, a SaaS platform, or a large enterprise website, bots are almost certainly visiting your site every day. Some of them help your website function better and appear in […]
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Toronto SEO Marketing Launch Illustration
Insurance Basics
December
07
2025
December, 7 2025 Arun Kumar

SEO Marketing Toronto Launches New Google My Business Service

The new service provided by SEO Marketing Toronto is based on assisting small businesses in the city to be found online. It is also known as the Google My Business Optimization Service, and it causes the businesses to appear higher on the Google Maps and the Google search results. This is a massive announcement that […]
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August, 27 2025 Arun Kumar

GEO vs SEO: Don’t Waste Money Until You Read This

With the rise of Generative Engine Optimization (GEO), marketers are no longer just optimizing for search engines. They now have to think about how content appears within AI-generated responses. Platforms powered by generative AI are changing the way people discover information, and your brand needs to adapt. That doesn’t mean SEO is irrelevant. On the […]
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gogoel local ranking
Insurance Basics
August
27
2025
August, 27 2025 Arun Kumar

The Secret to Ranking in Local Search: A Data-Driven Case Study

Local search is not just a buzzword anymore, it is the backbone of digital visibility for small businesses. If your business is not showing up in the top organic or map pack results, you are losing customers. We have all heard that Google My Business (GMB) optimization, reviews, and citations matter. But what about the […]
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Beginner’s Guide to Large Language Models (LLMs) and Their Uses in AI
Insurance Basics
July
18
2025
July, 18 2025 Arun Kumar

Beginner’s Guide to Large Language Models (LLMs) and Their Uses in AI

A Large Language Model (LLM) is a computer artificial intelligence (AI) software program. It is instructed to read, understand, and generate text, just like we talk or write. These models are termed large because they are instructed using vast quantities of information, like books, websites, news articles, and even social media. LLMs use an unusual […]
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